The Brief

Brand Identity & E-Commerce Website.

Dough is a new fast food restaurant specialising in freshly made pizzas, delicious pasta dishes and juicy burgers.

Design Objectives

  • A modern, stylish and confident identity.
  • Communicate freshness, quality and restaurant standard food.
  • The feel of a premium product without the premium price tag.
  • Appeal to food lovers, young adults and families looking for freshly prepared food who value great taste, whether ordering a quick midweek meal of a weekend treat.